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Creativity in the age of data

Hosted by the Consul of the Milan Entrepreneurs and Innovators Group
Business & Networking
Event Cover Photo
Took place 2 weeks ago
Thu 09 Nov 09:00 - 13:00

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In the current digital scenario, the relationship between Data and Creativity is getting tighter, but made of lights and shadows. Is the data serving the ideas or it's a creative inhibitory brake? Does the analysis of real-time network feedback and the performance history achieved help to optimize successive campaigns or limit the generation of future ideas?

We are invited to the second Future Marketing Conference dedicated to industry professionals, companies investing in marketing and communication, national and international players, and information providers.

AGENDA
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Accredito e welcome coffee


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Welcome
Giuliano Noci Politecnico di Milano, Ordinario di Strategy & Marketing, Prorettore delegato del Polo territoriale cinese
Luca Cavalli Zenith Italy, CEO

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Creativity in the Age of Data
Luca Cavalli Zenith Italy, CEO

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Creativity & Data: will you have this dance?
Bela Ziemann Publicis Italia, Head of Strategy

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Emotion & Data: il nuovo volto della creatività
Giuliano Noci Politecnico di Milano, Ordinario di Strategy & Marketing, Prorettore delegato del Polo territoriale cinese

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La tecnologia può essere mezzo e contenuto?
Ugo Benini Publicis Media, Account Lead - Zenith Italy, Chief Digital Officer

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Coffee break


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Creativity in the Age of Data, la parola alle aziende
Marco Azzani Audible, Country Manager Italia
Renato Roca Compagnia Surgelati Italiana S.P.A., Marketing Director Italia
Marco Schiavon Artsana, Regional Director Italy Spain Portugal
Daniele Siciliano Electrolux, Direttore Marketing Major Appliances Italia
Moderatore:
Giuliano Noci Politecnico di Milano, Ordinario di Strategy & Marketing, Prorettore delegato del Polo territoriale cinese

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Conclusioni e Ringraziamenti
Luca Cavalli Zenith Italy, CEO