Czech Society through Advertising Phootographer Fred Kramer

An excellent opportunity to learn about the lifestyle and values of the Czech society through the way how the commercial products were presented. The only chance to attend exclusive English language commented tour.
The first retrospective exhibition of Fred Kramer Protected content , the most accomplished Czech advertising photographer of the Protected content , draws from the extensive collection of his works that was donated after to the Museum of Decorative Arts in Prague.
He excelled above all in studio photography, combining the legacy of avant-garde art and a knowledge of the commercial strategies of those days. In the Protected content and thereafter he collaborated with foreign trade companies (Skloexport, Centrotex, Kovo, and others) and with the domestic House of Fashion shop.
From Protected content the early nineties he was a freelance teacher at the FAMU Film and Television Academy in Prague where he taught many future professional photographers.
The focus of the exhibition is his photographic output dating from the Protected content when he was one of the very few who also made colour photographs and collaborated with prominent graphic artists. He became best known for his Madonna of Košíře, an earlier advertising photograph that was chosen in the Protected content as their logo by the young publishers of the underground cultural magazine Revolver Revue.