Opening a Cinema in Kinshasa
I am a marketing student at York University in Canada, but I was born and raised in Kinshasa, DRC.
For my international marketing class, we are bringing a cinema to Kinshasa. Our target market are expats, diplomats, high schools (American, Belgian, French, International), foreigners, and the middle to upper class population and their children.
As you may know, there is not a lot of information on Kinshasa online.
What is the size of the middle to upper class in Kinshasa?
What is their disposable income?
What is the size of expats, foreigners, diplomats in Kinshasa? Disposable income?
What the population of the foreigners in Kinshasa? What is their disposable income?