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Why Training fails to deliver RoI (Vienna)

September Protected content

Within the event series “Current topics in HR and Knowledge Management” the Institute of HR and Knowledge Management of the University of Applied Sciences Vienna presents in cooperation with Trend Consult Austria guest speaker Professor Elwood F. “Ed“ Holton III, Louisiana State University, USA and CEO of Learning Transfer Solutions Global.

The topic will be „Why Training fails – Learning Transfer: Challenges and Opportunities“.

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Participation is free of charge.

Research has proven that 70% to 90% of corporate-training does not turn into business results.

How can we analyze the reasons of this problem?

What are the challenges companies face, when investing huge amounts of money into employee training?

What are the possibilities of obtaining long-term results from employee training and what can you do to maximize Return on Investment on training?

In order to justify investments in training, there must be a clear evidence that learning transfers from the classroom into a change of behavior on the job.

For most organizations, the key to success lies in the expertise and skills of its employees. The ONLY way to maximize success then is to maximize the transfer of learning into job performance. If we cannot insure transfer of training, then investments in training are futile. In this session we will examine the most common barriers to learning transfer as well as the opportunities that every organization has to significantly improve its learning transfer rate and the return on investment from learning investments.

When: 24. September Protected content
Time: 15:00 hrs – 18:00 hrs
Place: FH-WIEN, Währinger Gürtel 97, Protected content Vienna, AUSTRIA, Classroom B002


Elwood F. “Ed” Holton III, Ed.D. is the Jones S. Davis Distinguished Professor of Human Resource, Leadership and Organization Development in the School of Human Resource Education and Workforce Development at Louisiana State University where he coordinates their B.S., M.S., and Ph.D. degree programs in Human Resource and Leadership Development. He also serves as Special Assistant to the Chancellor for Workforce Development and is leading efforts to create a Center for Workforce Studies at LSU. In Protected content , he was inducted into the International Adult and Continuing Education Hall of Fame in recognition of his career-long contributions to the field. In Protected content , he was named the Outstanding HRD Scholar by AHRD, one of the most prestigious scholarly awards in the field. His research focuses on workforce development policy, analysis and evaluation of organizational learning and performance systems, improving learning transfer systems, management and leadership development, and HRD policy and strategy. He is deeply committed to working across the full range of theory and research to practice.

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After the presentation we expect a highly interesting discussion, on how companies can design training interventions to successfully maximize Learning Transfer and Return on Investment.