UBS House of Craft x Dior

UBS House of Craft is a global initiative celebrating excellence in craft across diverse disciplines, from couture and horology to gastronomy and more.

2 – 3 pm: Step into the archives of one of fashion’s most storied maisons with Perrine Scherrer, Director of Dior Heritage. In this illuminating session, Scherrer offers a behind-the-scenes look at the meticulous preservation, research, and storytelling that safeguards Dior’s legacy. From iconic silhouettes to the evolution of the brand’s cultural impact, discover how the past continues to shape the present—and future—of couture.

3 – 4 pm: At the heart of Dior’s haute couture lies the unmatched artistry of its atelier. In this exclusive session, Marie Leroux, Première main Atelier Flou, and Yassin Kavak, Première main Atelier Tailleur, open the doors to their world of precision, patience, and passion. From the intricate hand-beading of a single motif to the architectural structure of a perfectly tailored silhouette, they reveal the techniques, traditions, and innovations that define Dior’s craftsmanship. This is a rare opportunity to hear directly from the hands behind the house—where every stitch tells a story of excellence.
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