Prototyping Business Ideas
Tips and tricks to build and test a business idea. Shaping an idea means translating an intuition into something you can experience: a trial project, a proof of concept, a minimum viable product. To prototype a business idea we need to think like designers and act as entrepreneurs, which means taking some creative risks and making a move before having all the answers. This blend of skills and competencies is usually gained during years of experience, a number of failures and continuous learning, but can we start small?
Vincenzo Di Maria is a service designer and design thinker, contract professor at the University of Bologna, partner of commonground srl and author of Start Small: Service design for small companies.
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