Inside Luxury: Scarcity, Story, and the Business of Desire

Join us for an eye-opening, thought-provoking evening as we crack the Luxury Code. We will reveal the unconventional business logic that fuels the world’s most desired brands: controlled supply, price caps, storytelling, and craftsmanship.

We will also explain the subtle yet critical difference between Premium and Luxury products with also some aspects such as Circularity and Degrowth strategies.

- Format:

The event is a roundtable with a short 20–25 minute presentation followed by a Q&A / discussion.

- Why you should attend:

Are you a consumer fascinated by luxury brands?
Are you an entrepreneur looking to boost your pricing power, regardless of your industry?
Are you just curious about changing your beliefs about pricing, products, and value?
Then this event is for you! You will gain valuable insights and fresh perspectives on how to build brand equity.

- About the Speakers:

Lucia is a marketing manager with a solid background in luxury, fashion, and lifestyle brands, as well as extensive strategic experience at Porsche
Stan is a business practitioner in value-based pricing and growth strategies, helping companies innovate their revenue models and an independent researcher as a hobby.