Book Presentation - Neurocopywriting by Marco La Rosa

Besides our February event, this month we have the possibility of attending Marco La Rosa's presentation of his new book 'Neurocopywriting'.

How is the world of design, the arts, and, in general, of creativeness changing with the advent of neurosciences and related technologies? What opportunities and dangers do topics such as Neurodesign and Neuromarketing provide? Is it just a means for selling more, or can neurosciences actually improve people's quality of life?

Neurocopywriting is the first Italian manual that tries to answer some of these and other questions by outlining the state of the art of discoveries in cognitive psychology and neurobiology on the creation of creative content of all kinds, both online and offline, and on web design.

Marco - a specialist in UX design and web design - has worked for many years as a content strategist, web copywriter, and SEO expert in Italy and abroad.

Are you intrigued? Meet Marco inside the venue.