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Targeting millenials: is it really a different game?

Hosted by the Consul of the Milan Entrepreneurs and Innovators Group
Event Cover Photo
Took place 2 months ago
Wed 18 Jul 18:30 - 20:00

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• Are millennials really different from any other young generation of the past?
• What are the specific characteristics differentiating them from older consumers?
• How will the companies transform themselves to be attractive to all generations?
• What are the new rules for the digital age?

Millennials are today's most talked-about generational group. They represent the obsession of marketeers in consumer goods companies, the target that marketeers long for the most.
Millennials are said to be different from every other generational group. Flows of research are devoted to understanding their needs, desires, and preferences. However, they appear difficult to understand, fickle, and disengaged. A fascinating target yet a marketing nightmare.

*******The event will be held in English, and a networking cocktail will follow********

The participation is free after registration. To confirm your presence and to ensure your place, please register before 16th Protected content