Targeting millenials: is it really a different game?
• Are millennials really different from any other young generation of the past?
• What are the specific characteristics differentiating them from older consumers?
• How will the companies transform themselves to be attractive to all generations?
• What are the new rules for the digital age?
Millennials are today's most talked-about generational group. They represent the obsession of marketeers in consumer goods companies, the target that marketeers long for the most.
Millennials are said to be different from every other generational group. Flows of research are devoted to understanding their needs, desires, and preferences. However, they appear difficult to understand, fickle, and disengaged. A fascinating target yet a marketing nightmare.
*******The event will be held in English, and a networking cocktail will follow********
The participation is free after registration. To confirm your presence and to ensure your place, please register before 16th Protected content
Sorry, but you are not allowed to join this Activity Group!
We are afraid that you cannot join, because the Consuls have limited access to this Activity Group.
If you would like to explore other InterNations Activities in your Local Community, please have a look at this overview page.