Knowing Your Market – Market Research by Ali Draycott, Commercial Director of international research consultancy, YouGov
Date: Wednesday 15th January, starts 7.30am
Venue: Capital Club, DIFC
Ali Draycott, Commercial Director of international research consultancy YouGov, will talk to Fit For Business about the important role that market and customer research can play in the development of an existing business or proposed new venture.
Market research is essential for any business. It can enable you to identify your target consumer, find out what they think about your ideas, products or brand and gather insights to help you target the right market. It should be part of your business strategy. Market research can enable you to test everything from ideas and perceptions to packaging.
Ali will outline the basic fundamentals of feasibility studies and the different types of research that can add value and rigor to the assessment of business or customer opportunities. In addition, Ali will provide some useful hints and tips about how to carry out research in MENA and outline what is considered to be best practice in the region.
The event will be taking place at the exclusive Capital Club with an open invitation to their members too. As per usual with our events there will be fantastic networking opportunities before and after the talk. The cost is Protected content for Fit for Business Members and Protected content for non-members and includes a continental breakfast with a fresh waffle station.
Apologies but we can only accept pre-payment for this event so please ensure that you register and make payment in advance.
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