American Franchise Restaurant in Riyadh looking for Local Store Marketing LSM specialist.
Summary: Responsible for effectively creating and managing LSM Plan and executing regional marketing plan and strategies to increase brand awareness and loyalty.
Responsibilities, include but not limited to:
Manages brand asset touch points across all mediums including printing of menus, promotional materials, digital, etc
Serves as a consumer expert and brand evangelist for corporate employees and franchisees in local market
Creates and executes marketing ideas and media plan (online advertisement) based on the approved annual marketing plan within budget guidelines and documents results based on key metrics.
Leads the execution and measurement of any e-club, PR, digital and social media initiatives.
Assists local market franchisees to determine how to best spend their local marketing dollars in terms of vehicles, offers, measuring payout, promotion periods.
Prepares design briefs for any upcoming local marketing campaigns and provides them to Digital Front to develop, design and create.
If you are interested please send your updated CV to: Protected content