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Marketing Manager for travel company in Vientiane

OVERVIEW OF ROLE

The Marketing Manager is responsible for developing marketing plans and implementing marketing strategies for the company. He/she will be in charge of conducting market analysis, segmentation, and positioning, and will be developing communication strategies, and implementing various marketing programs.

KEY RESPONSIBILITIES

• Study competition, conduct benchmark analysis, an identify market trends. A good knowledge in market segmentation, targeting, and positioning is required
• Develop marketing plans, including market analysis, marketing strategies, planning, and budgeting for the company and each of the different divisions
• Develop advertising strategy, and media planning for the company and the various divisions
• Develop various advertising material, and collateral material
• Insure corporate identity is properly maintained across the company and various divisions, and make sure all guidelines are well implemented
• Responsible for company PR, events, exhibitions and sponsorships
• Responsible for all marketing programs at the corporate level: loyalty programs, incentives programs, acquisition programs and others
• Develop, update and manage corporate website, and conduct online marketing activities to generate traffic
• Develop joint marketing programs and activities with partners and suppliers
• Conduct customer and market research, and analyze output to generate findings
• Monitor and review all marketing activities, and assess all the results achieved

ESSENTIAL REQUIREMENTS

• Minimum 3-year experience as at the same position
• Marketing work experience, preferably from the Travel / Banking industry
• Must speak fluent English and French
• Business-related bachelor's degree

BENEFITS

• Salary will depend on experience levels and interview performance

CONTACT
Mr. Hoang Lam
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