Telling the Story of Your Brand
Workshop: Telling the Story of Your Brand
14 November Protected content - 22:00 European Business School
The story of a brand is much more than what is written on your website or company biog. Unlike a fairytale, a brand story has many different components. On the one hand, a brand's story is its corporate identity, history, product, market and audience. A brand’s story is also made up of how people perceive it,their opinion of it and how they relate to it.
Some chapters are in your control as a company, and some are not; but everything to do with your brand makes up part of its story. Every successful brand has a good story. Strong storytelling will set your brand apart and make customers relate to it on a different level. Let's begin: once upon a time, there was a brand...
Sometimes, business owners are so close to their brands they don’t know where to start or get lost in the details, this workshop will help you:
Simplify your ideas to find the core of your brand and lay the foundation for your positioning;
Create clear and compelling messages about your brand that will clarify who you are to your audience;
Utilize the Storytelling Matrix, which will serve as an helpful outline for your brand story.
PLEASE NOTE: PWN always welcomes last minutes invitees and an additional 10 euros will be charged for onsite registration on top of the normal registration fees.
The only valid registration is the one done online with the payment under the following link: Protected content
Ms Veronica Cancio De Grandy
Senior Communications Project Manager EU Business School
Veronica previously served as the Munich campus’ Managing Director and the network’s Communications Director; she has also taught Mass Media Planning and several workshops on branding and blogging - Including one for PWN. A professional singer and published author, Veronica has a PG-Diploma in Advertising Design and Creative Thought from ELISAVA in Barcelona, an M.A. in International Journalism from City University in London and a B.A. in International Relations from Florida International University in the U.S. She specializes in creative communications, corporate branding and storytelling.
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