Building your brand purpose, personas, and content pillars

What we will cover:
We will guide you towards:
- Writing your company’s new impactful mission statement
- Defining your brand's WHY or the business's reason to exist
- Expanding your social media strategy by defining your content pillars
- Staying true to your brand and practical tips to keep your followers interested and engaged

We'll discuss brand examples: real-life application of everything that we tackled and get inspired by brands who have nailed it!

About the speaker:

Jessica is a goal-driven digital storyteller and brand magician obsessed with content, social media & music. She is the founder of "Social Astronaut" - a boutique partner for all digital, social media, storytelling, content, and marketing needs.

With experience in Marketing, Social Media, PR, Live Stage Performance & Entrepreneurship, as well as certifications from Facebook and Harvard online, she has supported agencies and companies like P&G, Emirates NBD, and Emaar and is an approved trainer at a few institutes in the UAE.

When not at the office, you'll find her creating music with her band or performing somewhere!