The 6 Elements of Persuasion
Robert Cialdini is recognized as the world's foremost expert on the art of persuasion. In his Protected content "Influence: The Psychology of Persuasion" he breaks it down into six principles, and the more of these elements you use, the more persuasive your point will be:
Reciprocity • Scarcity • Authority • Liking • Consistency • Social proof • and recently added a 7th: Unity
Howard will provide an explanation and anecdote for each, and lead the discussion on how to be a better persuader!
Guest speaker: Howard Rokofsky
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