Online Workshop: How to Create a Great Brand Name!
Hi global business minds!
We know all ventures need a name to connect with the consumer. However, not all names are created equally or have what is needed to engage the right way and still capture value to its owner.
In this workshop, we will briefly discuss where everything starts and what to take into consideration to champion a crowded market, including what is needed, in the realm of brand name ownership. Expect an interactive workshop: practice with your peers in breakout rooms! The link to the event will be available 1 hour before we start.
Our speaker, Giovanna Girardi is a lawyer specialized in business law, intellectual property and data protection. She has a private practice in Madrid: builds strategies to protect her clients’ designs, patents and trademarks and helps them profit. Giovanna is also a lecturer at various business schools: Geneva Business School, EAE, Garrigues and collaborates in global and European projects - such as the INTA’s Unreal Campaign and the EU Commission initiative “Latin America IPR SME helpdesk” to raise awareness of intellectual property rights as a competitive tool for SME’s. In Protected content , she participated in an ambitious project for the European Union Intellectual Property Office (EUIPO) to help harmonize practices within the network of EUIPOs. Follow her insights in intellectual property on LinkedIn and Instagram!
Looking forward to seeing you guys again!
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