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Marketing Manager - BICC Chinese Language School (Beijing)

Marketing Manager position at Beijing International Chinese College (BICC)

Job description:
Main goal: Find foreign students from abroad and within China to study Mandarin Chinese at BICC in Beijing

Main responsibilities:
1.Planning, executing and managing online and offline advertising campaigns
2.Responsible for the marketing budget distribution and performance, maximising the exposure, clicks and conversion rate of the website.
3.Managing the web advertising and promotions for traffic generation, including creating and implementing SEM campaigns, Google AdWords campaigns.
4.SEO strategy development, including writing original SEO content for blogs and websites.
5.Writing press releases and content for the brand site, SN platforms, WeChat.
6.Creating marketing content for print advertising, brochures, banners, vouchers, etc.

Desired skills and experience:
1.Bachelor’s degree required
2.2 years work experience in marketing, PR related fields preferred
3.Fluent in spoken and written English
4.Good command of Mandarin Chinese language (intermediate to advanced level)
5.Experience with Google Ads and Google Analytics and/or other tracking tools
6.Experience with SEO/SEM and mobile marketing
7.Strong communication skills and a team player

Working visa (Z visa provided), salary is negotiable. Work location: BICC Sanlitun Campus, Baijiazhuang Xili rd. Working hours: 9am-5pm

About the employer:
Beijing International Chinese College (BICC) is a professional educational institution devoted to the international promotion of Chinese language. It is the largest private Chinese language school in Beijing, with over 30 classrooms and 3 campuses, and close to 50 Chinese Language teachers. Founded in Protected content , BICC has been approved by Beijing Municipal Education Commission to enroll foreign students and hold the HSK, HSKK, BCT, YCT tests. Every year BICC provides unique Chinese Language Seminars to foreign diplomats in Beijing, government officials from various developing countries and foreign teachers who want to become Chinese language teachers. BICC also organized a yearly Summer Camp, which attracts more than Protected content each year.

Application deadline: August 21st, Protected content . Please email your resume in English at Protected content