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AGBC Munich - Monthly Meeting June 29th

The Weight Watchers growth strategy

Online registration is mandatory: Protected content

Weight Watchers is a world market leader with sales in over 30 countries that offers a range of products and services related to dieting, weight loss, and weight maintenance. Weight Watchers relies on a long-term lifestyle changes as a part of their weight management services and products. Weight Watchers recently made changes to a highly successful Points program, the decision was based on advancement in nutritional science. The change allowed Weight Watchers to acquire a better competitive edge over their competition and provided better growth opportunities in a weak economic climate. “There are promising approaches to successfully fight obesity”, says Christian Kleine, General Manager of Weight Watchers in Germany, “but we have to forge a strong alliance with all the relevant players: public and private”.

Our guest speaker this month is Christian Kleine, General Manager of Weight Watchers Germany. Mr. Kleine will be discussing Weight Watchers growth strategy in a tough economic and competitive environment. He will also be illustrating global obesity trends and explaining his company’s approach to a healthier lifestyle. Following his studies in business administration at the University of Hamburg, Christian Kleine started his career at FMCG giant Unilever where he spent almost 20 years of his professional career, both in Germany and many years abroad. He has been with Weight Watchers for 4years, living with his family in Duesseldorf.

Join us for a great evening with a special presentation and ample opportunities for business networking. Make sure to bring plenty of business cards !

The price for members (€ 25,--) and guests (€ 35,--) includes a delicious 3-course buffet dinner and two drinks, which will be raised at the door. Receipts will be available.

Online registration is mandatory: Protected content

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