Digital Strategist (m/f/d) (Duesseldorf)
We are currently looking for a Digital Strategist (m/f/d) to join our team in Düsseldorf. German is not required for this position.
Please apply via this link:
As Digital Strategist you will be responsible for accelerating growth via leads and eCommerce. You will work closely with a Marketing Leaders to develop and execute best-in-class digital strategies. Also, you will provide guidance for digital transformation opportunities.
Specific responsibilities include, but are not limited to:
Web Commercialization / eCommerce / Leads and funnel performance with growth through the Paid/Organic Search channels
Work closely with global teams (Marketing, Product Management, Sales Leaders)
Protected content and execute impactful digital strategies that align with broader omni-channel marketing strategies
Evolve the digital channels (Local, Social, Mobile Web, Search, email, etc. )
Have a deep understanding of analytics. Use key insights to shape Digital Strategies and leverage data for decision-making. Monitor performance of Digital Portals, Campaigns and Enhancements to drive traffic, improve conversion to meet or exceed direct sales targets.
Degree (marketing, communications, computer science, finance, related) or equivalent work experience
Protected content + of relevant work experience
In-depth knowledge of paid and organic search practices in a B2B or B2C environment
Understanding how digital strategy feeds into overall marketing strategy and corporate strategy / Ability to develop and implement strategy
Nice to have: Basic understanding of Digital promotional tools and strategies, basic understandin of web UX/UI and conversion techiquestechniques, basic understanding of budgeting and budget tracking, basic understanding of competitive intelligence techniques, experience with agile project management methodologies like SCRUM is a plus
Some limited travel requirements