The Art of Persuasion
Robert Cialdini is recognized as the world's foremost expert on the art of persuasion.
In his Protected content "Influence: The Psychology of Persuasion" he breaks it down into six principles:
* Reciprocity
* Scarcity
* Authority
* Liking
* Consistency/Commitment
* Social proof
Our guest speaker will be Howard Rokofsky;
He will provide an explanation and anecdote for each, and we can discuss how to be a better persuader!
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